Certainly, here are some specific digital marketing techniques that are prevalent in 2023:

1. Influencer Marketing: Collaborating with influencers in your niche to reach a wider audience and build credibility.
2. Interactive Content: Creating polls, quizzes, and interactive social media posts to engage users actively.
3. Shoppable Posts: Integrating e-commerce features into social media platforms, allowing users to purchase products directly from posts.
4. Micro-Moments Targeting: Crafting content and advertisements that cater to users’ immediate needs and intentions during various micro-moments throughout the day.
5. Data-driven Decision Making: Utilizing big data and analytics to gain insights into customer behavior, preferences, and market trends, enabling data-driven marketing strategies.
6. Chat Marketing: Leveraging messaging apps and chatbots for personalized customer interactions and sales support.
7. User-Generated Content (UGC): Encouraging customers to create and share content related to your brand, products, or services, enhancing authenticity and trust.
8. Local SEO: Optimizing digital presence for local searches, especially important for businesses targeting specific geographic areas.
9. AI-powered Personalization: Utilizing artificial intelligence to analyze user data and personalize marketing messages, emails, and product recommendations.
10. Social Commerce: Integrating shopping features directly into social media platforms, enabling users to browse and buy products without leaving the app.
11. Storytelling through AR/VR: Creating immersive and interactive brand experiences using Augmented Reality (AR) and Virtual Reality (VR) technologies.
12. Voice Search Optimization: Optimizing website content and keywords for voice search queries made via smart speakers and voice assistants.

Remember, the effectiveness of these techniques can vary based on your target audience and industry. It’s crucial to monitor the performance of your campaigns and adjust your strategies accordingly.