Online advertising services refer to the practice of promoting products, services or brands through online platforms such as websites, social media and search engines. Some of the most common types of online advertising services include:
- Search engine advertising (SEA): placing ads on search engine results pages (SERPs) through platforms like Google Ads and Bing Ads.
- Social media advertising: placing ads on social media platforms like Facebook, Instagram, Twitter, and LinkedIn
- Display advertising: placing ads on websites through platforms like Google AdSense and Media.net
- Video advertising: placing ads before, during or after a video content on platforms like YouTube, TikTok, and Vimeo
- Influencer marketing: paying influencers to promote a product or service on social media
- Native advertising: Creating ads that resemble the platform where they’re being advertised on, such as sponsored articles on a news website
- Retargeting: Showing ads to people who have previously visited a website
- CPA (Cost per Action) advertising: Paying only when a user completes a specific action, such as making a purchase or filling out a form
Online Advertising services can help businesses to reach and target a specific audience, generate leads and sales, and increase brand awareness.