Digital marketing and digital branding both are like twin sisters in 2022. Digital marketing concentrates on Product or company brand awareness and marketing where as digital branding only concentrates on brand awareness only. Brand awareness is mostly depends on Content marketing and social media marketing. content marketing which includes website content , Video content and digital content when it comes to digital branding strategy . social media marketing which includes social media profiles like Facebook , twitter, LinkedIn, YouTube and etc are the main influencers which provided immense fan base

Most of the companies or products are using digital branding techniques where they can reach their users in short time when it compares to previous social media optimization . social media marketing platform now a days became more popular and powerful than ever in the fields of digital world.

Viral marketing is a bundle of boosting concepts which makes the product or business or brand enhance their presence . that means in short term duration faster branding which make them to come in line with less time.

There are multiple concepts which make viral marketing more powerful and more useful .

• Youtube Channel subscribers, video views, video likes, video comments, and video watch hours
• Facebook page likes, photo likes, post likes, post comments, video views
• Instagram profile followers, post likes, photo likes, video views and reel views
• Twtitter followers, retweets and tweet likes
  

Here are the list of benefits of Viral Marketing

• Cost effective
• Faster growth
• Faster media exposure
• Entire branding in short time line
• Audience involvement

Viral marketing now a days impacting more on digital marketing and digital marketers. while digital marketers are working hard and putting all their effects to grow the brand in organic way with maximum time lines , viral marketers are bringing brand in shorter time lines. This is become easier way for the brands to get branding in faster way . when people need branding in less time than digital marketing they are choosing viral marketing strategies. People who know the worth of digital marketing are sticking with digital marketing strategies only because this brand life is more than viral marketing brand.

But still people are picking viral marketing due to their shorter time lines and wants to enter in to the marketing fast and grow their business and lead generations . now a days show of the brand became common practice to gain the user trust on their brand or product .

Social media platforms became regular practice for the people and as well as companies. Social media optimization is also became mandatory services for the brands and companies to build their brand awareness in the processed way.

• Content posting in a right time
• Make sure your pics are in prescribed sizes
• Make sure your videos are in prescribed sizes
• Post the right content
• Remember your audience behaviors
• Engage your audience
• Optimize social media profiles for search engines
• Catchy head lines and titles
• Make sure to use proper keywords
• Maintain hashtags
• Proper Bio
• Proper DP and time line image